Marketing consultation and marketing research are two distinct disciplines that both contribute to marketing success. Marketing consultation is the provision of advice on marketing strategy and marketing management issues. Marketing research is the collection and analysis of data to inform marketing decisions. Both marketing consultation and marketing research involve collecting data on customer needs, market trends and competitor activities. Marketing research can be more structured and formal in nature, while marketing consultation can be more informal and subjective. In general, marketing research involves more scientific methods and data collection procedures than marketing consultation. Marketing research is often a prerequisite for marketing consultation: If you want to understand your market better and make better strategic decisions, you will need to do some marketing research before you can have a meaningful marketing consultation with your clients or company stakeholders. Marketing research is often time- and resource-intensive, so it’s not something you want to do on an ad-hoc basis or just for fun. You should only undertake marketing research if you really need it for your business.
What are the benefits of marketing consultation?
Marketing consultation is an important part of any marketing strategy. It allows you to make the most of your marketing budget by identifying the best marketing opportunities and marketing strategies for your business. A marketing consultant will be able to help you to:- Identify your business objectives and goals- Analyse your current market position and competitive landscape- Understand your target customer and their needs and wants- Develop a marketing strategy that will help you achieve your business objectives
What are the benefits of marketing research?
Marketing research will help you to:- Understand your market and competitors better- Identify the strengths and weaknesses of your product and service offerings- Develop marketing strategies that will help you achieve your business objectives- Plan future marketing activities and budgets- Make better strategic decisions
How is marketing research different from marketing consultation?
Marketing research is broader in scope and involves collecting data from a wider range of sources. Marketing research can be used to answer any question related to marketing, whereas marketing consultation is focused on providing advice on marketing strategy and marketing management issues. Marketing research can be more structured and formal in nature, while marketing consultation can be more informal and subjective. Marketing research is often time- and resource-intensive, so it’s not something you want to do on an ad-hoc basis or just for fun. You should only undertake marketing research if you really need it for your business. Marketing research is often used to inform marketing decisions, whereas marketing consultation is focused on providing advice on marketing strategy and marketing management issues.
Why is marketing research important?
Marketing research is important because it allows you to:- Understand your market better and make better strategic decisions- Identify the strengths and weaknesses of your product and service offerings- Plan future marketing activities and budgets- Make better strategic decisions
How does marketing research help your business?
Marketing research helps your business by:- Understanding your market better and making better strategic decisions- Identifying the strengths and weaknesses of your product and service offerings- Planning future marketing activities and budgets- Making better strategic decisions
Which type of marketing research is best for your business?
There are many types of marketing research, each with its own strengths and weaknesses. The type of marketing research that’s best for your business will depend on your marketing objectives and the resources that you have available. You first need to understand your marketing objectives and then select a research methodology that will help you achieve them. The following are examples of marketing research:- Marketing trend and market analysis - This is a broad research category that covers all types of market analysis. It involves collecting data on market trends, competitor activities and customer behaviour. The aim is to provide insight into the current market environment and future market potential.- Competitor analysis - This is a useful way to gain insight into your competitors’ marketing strategies and marketing activities. You can collect data from a wide range of sources, including trade journals, websites, industry associations and industry events.- Customer behaviour and satisfaction - This research category helps you to understand your customers better and make better marketing decisions. You can collect data from a wide range of sources, including surveys, focus groups and interviews.- Product and service positioning - This research category helps you to understand your product and service offerings and their relative strengths and weaknesses. You can collect data from a wide range of sources, including product and service audits, surveys and research panels.- Location analysis - This research category helps you to understand the location of your customers and the market potential in different areas.- Pricing and profitability analysis - This research category helps you to understand your pricing and profitability. You can collect data from a wide range of sources, including sales and cost records, interviews and surveys.
How to do Marketing Research?
There are many ways to do marketing research, depending on the type of research you want to do. Marketing research is often a data-driven process, so you need to choose the right data collection methods for your situation. The following are examples of methods for doing marketing research:- Market analysis - This is a broad category of marketing research that involves collecting data on market trends, competitor activities and customer behaviour.- Competitor analysis - This is a useful way to gain insight into your competitors’ marketing strategies and marketing activities. You can collect data from a wide range of sources, including trade journals, websites, industry associations and industry events.- Customer behaviour and satisfaction - This research category helps you to understand your customers better and make better marketing decisions. You can collect data from a wide range of sources, including surveys, focus groups and interviews.- Product and service positioning - This research category helps you to understand your product and service offerings and their relative strengths and weaknesses. You can collect data from a wide range of sources, including product and service audits, surveys and research panels.- Location analysis - This research category helps you to understand the location of your customers and the market potential in different areas.- Pricing and profitability analysis - This research category helps you to understand your pricing and profitability. You can collect data from a wide range of sources, including sales and cost records, interviews and surveys.
Conclusion
Marketing research is important for making better marketing decisions. Marketing research allows you to gain valuable insights into your market and your customers that can help you to make better strategic decisions. Marketing research can be more structured and formal in nature, while marketing consultation can be more informal and subjective.Marketing research is often a prerequisite for marketing consultation: If you want to understand your market better and make better strategic decisions, you will need to do some marketing research before you can have a meaningful marketing consultation with your clients or company stakeholders. Marketing research is often time- and resource-intensive, so it’s not something you want to do on an ad-hoc basis or just for fun. You should only undertake marketing research if you really need it for your business.